No, not the kind that involves Christian religious officiators dumping water on your head. This is more of the nautical kind, involving fashionable ladies and bottles of champagne.
Ships are built in two stages: first, the hull is put together on a slipway, then it is launched and towed to a dock to be “fitted out”, where the engines, masts, and superstructure are put on. It’s formally given its name when its hull is put into the water at a ceremony called the “christening” and a bottle of champagne is smashed on the front of the vessel. I’m not sure why the do it. Testing the construction job, maybe? That seems a bit like slapping your newborn around to see if it’ll survive the middle school bullies…
So I’ve spent the last few weeks building the hull of this blog — plotting out what I’ll cover, how I’ll bulid readership, finding links, picking a pretty (?) format — and now it’s time to put it in the water and start putting the guts in. Once I’ve worked out the kinks, and it won’t be too embarasing to show to my friends, I’ll “commission” the blog, and start plugging it everywhere I can 
Ok, so first, we’ll need our rich lady, and her bottle of champagne.
Oh-oh-okay…This is a little nerve-wracking…When I smash this bottle, I’ve got to start taking responsability for this thing and all the shit — I mean, stuff — that I write here. Well, here it goes.
The wind-up…
And the pitch!
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